Insight now sits at the heart of our organisation.”Marketing here is far from just transactional or getting people to buy a product. It’s marketing with feeling. To celebrate such an important anniversary and raise awareness, we commissioned Dr John Cooper Clarke (JCC) to write ‘The Nation’s Ode to the Coast’, written for the nation, by the nation to highlight the important role that coast plays in all our lives. We launched it in June 2015 as part of our on-going member retention strategy.
When did you join HAT? Previous Education And Training Manager at Robin Trust. Projects like brand development, website personalisation and the integration of offline and online analytics. Right now, it’s about building on this – and we’re looking for imaginative, creative sparks to help us do just that.What’s the next chapter for National Trust Brand and Marketing?
This isn’t transactional marketing.
We don’t want to spoil the surprise, so it’s probably easiest if you Young families are one of our harder to reach audiences. Everything you do will have purpose and you’ll be encouraged to do it in the best, most consistently brilliant ways.
Absolutely. I love that I’m surrounded by people who inspire me every day.I’ve enjoyed working on the supporter loyalty programme, getting the right techniques in place to enable a data driven, personalised approach to our marketing.
Our focus is helping young people develop the skills they need to have a successful career in the industry, and on providing access to the spaces they need for on the job training, rehearsals, and performances. Have a look around, read our people’s stories and scroll on down to find out about our latest Brand and Marketing vacancies.For April Fools’ Day 2016, we worked closely with our colleagues nationally, regionally and locally, to make a video about our totally made-up work with the Avebury stones. We’ve amplified our brand and put in place powerful tools and strategies to deliver on ambitions. Believe it or not, we’re far from tweed and two-pieces. What do you do there? Talented in-house marketing agency, double tick.
Anne-Marie Shepherd, Marketing and Social Media Manager Anne-Marie believes that without the beautiful, different and unique things that artists create, the world would be a duller, sadder place. We want our brand to be more valued and our cause better understood. There’s a constructive, collaborative culture where success is shared and you’re congratulated for a job well done.My favourite piece of work so far is our new mobile app. Coming from a range of background with a variety of perspectives and personalities, we work collaboratively to bring great ideas to life and have fun doing it.We have lots of different opportunities in Brand and Marketing across our special places and regional and central offices. There’s a real opportunity to influence what we do, and the way things are done, which I find hugely motivating.”We appreciate you have important lives outside of work so we’re fair and open when it comes to flexible working.
This could, for example, include helping you to study for a professional qualification appropriate to your career, trying something new or moving into a different business area. It’s a time of transformation and we need creative … Working for the Trust is different! An exciting time?
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History Trust Marketing Manager