All Retail Company Mission Statements Index16 Examples of Modern Mission Statements for DonorsHere's Walt Disney's Mission Statement, Its Birth, and What It Is TodayHow to Write a Mission Statement in 3 Easy Steps With Examples Nike prides itself on being a premiere provider of high quality sports footwear and apparel. Some examples are our sponsorship of the 1999 Women's World Cup Soccer Tournament and our sponsorship of the U.S. Speedskating team in the upcoming 2002 Winter Olympics.Though Nike leads the apparel division among industry competitors, Nike has not claimed to be leading the race among the apparel industry as a whole. As Nike becomes a more integrated part of American and world culture, our brand power becomes increasingly difficult to replicate. Then Bowerman conceived the idea of a grooved pattern on shoes' soles that would create a superior grip on a track. Due to the lead Nike possesses in the industry, we can afford to look long-term and place a greater emphasis on innovation as opposed to other companies with a short-term outlook attempting to improve upon existing products and services. Many new, innovative ideas come into existence as a result of basic, unspecific research. Nike will focus its commitment to all stakeholders by continuing to make strides towards being a company that sets the precedents in social responsibility. The global variance in our market balances the seasonal fluctuations. On the other hand, the mission statement outlines the strategies the management applies to propel the company towards this future. In addition, quick turnover reduces Nikes inventory of out-of-style shoes and clothing. Modest inflation, low unemployment, and a booming stock market will all contribute to healthy consumer spending.The theory behind the slowdown in sales is that growth in athletic footwear and apparel is cyclically sensitive to the Olympics. In 1992 international revenues topped $1 billion for the first time and accounted for over one-third of our total revenues. Red "Swooshes" float across everything from screen savers to coffee cups at the company's headquarters in Beaverton, Oregon. The policy includes, but is not limited to, the following initiatives: raising age limits in factories to 18 years, securing independent monitoring for our factories, extending a commitment to the environment, improving safety and health conditions, and developing programs to provide educational programs. Examples include such manufacturer-retailers as The Gap and Old Navy. Since then, we have attempted to overcome the bad press by raising and enforcing minimum age requirements for employees in overseas factories.
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