"Your active wear and casual wear, where there's a bigger percentage of wool going into that market and it's a growing market, there's some real upside," Mr Morris said. Australian wool producers are looking to the growing athleisure market for salvation as they grapple with plunging prices and threats of sanctions in the trade spat between Canberra and Beijing.
The athleisure market size was valued at $155.2 billion in 2018 and is expected to reach $257.1 billion by 2026, registering a CAGR of 6.7% from 2019 to 2026. When you Subscribe to InStyle
FREE Edible Beauty ‘& Gold Rush’ Eye Cream-SAVE 36%* We share just a handful of the fashion-inspired activewear labels we look to whenever we need an extra push in achieving our fitness goals.Designed with luxury principals in mind, Specialising in sustainable technical knitwear, A leader in their market for over 20 years, Embracing the latest in technology and new fabrications, Famous for their flattering prints, The ultimate in streetwear meets sportswear, Although this classic Australian label may be your typical go-to for underwear, Touting collaborations with actor Dwayne (The Rock) Johnson, hip-hop artist A$AP Rocky and ballerina Misty Copeland, there's little wonder why
"The next-to-skin wear [athleisure] market, I think, has got a great future in front of it. "And I believe that will be a very broad and very big market as the wool market continues on its track forward. Premium athleisure was the largest product segment, with a share of more than 65.0% in 2018. "The comments come at a delicate time for Australia's farmers, including its wool producers.In a decision that has effectively wiped out the trade, China slapped massive tariffs on exports of Australian barley this week, following up on its The escalation in trade tensions, which follows Winton Nazzari, a wool producer from Tambellup in Western Australia's Wheatbelt, said the deepening rift between Australia and China was a source of concern.However, Mr Nazzari said he had ridden out periods of instability in the wool market before and would not make drastic business decisions based on the latest disruptions.
Athleisure is the trend of wearing cloths specifically designed for athletic workout which is now applicable for gym goers as well as casual wear. "But at the same time, from an Australian point of view, I'd like to think that we just keep being honest and true to ourselves and don't lose our temper or try to react.Andrew Rickwood from Australian Wool Exchange said the key benchmark for Australian wool prices, the Eastern Market Indicator, had slumped 37 per cent in the past 12 months — the biggest annual fall on record.Mr Rickwood said a growing number of producers were opting to stockpile wool rather than sell into a falling market, a trend which would put further downward pressure on prices in the short term. "Peter Morris from exporter PJ Morris Wools echoed Mr Burkett's optimism, and said the short-term setbacks associated with COVID-19 could give way to long-term benefits. "We're not getting those extremely broad micron fibres that used to be the issue that caused the itch on next-to-skin wear.
"This service may include material from Agence France-Presse (AFP), APTN, Reuters, AAP, CNN and the BBC World Service which is copyright and cannot be reproduced. "People are walking to work, they're riding to work, they're working from home around the world, so clothing can be a bit more casual. "The industry has done a tremendous job in genetics in breeding that out, so we now have products that can sit on the skin. When you Subscribe to InStyle
Athleisure has exploded in recent years so that today, we truly have more brands than we can count to thank for helping us in our pursuits of health and fitness. Having rapidly expanded into menswear, swimwear and denim it's the perfect sports-luxe injection for any wardrobe. The ultimate in streetwear meets sportswear, P.E Nation has grown to become one of Australia’s most sought-after athleisure brands. Australian wool producers are looking to the growing athleisure market for salvation as they grapple with plunging prices and threats of sanctions in the trade spat between Canberra and Beijing.Prices for wool have fallen to five-year lows in Australian dollar terms as the fallout from the COVID-19 pandemic forces major buyers such as Italy and India to exit the market.Their withdrawal has left China as the dominant customer — a situation that has many growers nervous following Despite the downside, industry veteran Danny Burkett said there was still plenty for wool producers to be optimistic about.Mr Burkett, an account manager with Perth-based West Coast Wool, said prices for a clean kilogram of 20-micron merino wool — a typical product from Western Australia — were trading at $12.70.He said this was well within the bounds of the 10-year average since 2011, even though it was less than levels seen during the "super cycle" between 2017 and 2019.Mr Burkett said consumer trends, regardless of coronavirus, were favourable with increasingly popular products such as outdoor and athleisure wear requiring large amounts of fine wool.
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