Strengths are internal strategic factors that support business growth and profitability. This way Sony can adjust its strategy to the environment in which it operates. Swot Analysis for Sony 1893 Words | 8 Pages. This aspect of the SWOT analysis shows that the company faces opportunities to raise its profitability in current and new industries.Sony must overcome and solve threats to its electronics, gaming, entertainment, and financial services businesses. According to Slack, et al. It is a valuable tool for understanding the ‘big picture’ of the environment in which an organisation is operating (Bowman & Faulkner, 1996).
A recommendation is that the company must apply continuous improvement to keep such security abreast of current technologies. A SWOT analysis is a framework that is used to analyze a company’s competitive positioning in its business environment. The threat of substitutes is very high example digital cameras. Sony’s strategy has been analysed using SWOT analysis, Porter’s competitive forces model, PEST analysis and Strategic Group Analysis. Furthermore, Valentin (2001) said that the SWOT analysis gives the greatest insights into company’s strategy as it shows the company’s conventional approach of realizing the desired alignment. You also have the option to opt-out of these cookies. Based on this aspect of the SWOT analysis, strengths ensure continuing business success. However, with more flexible manufacturing and fast development of new technologies in the future the barriers to mobility may be lowered and it might be easier for Sony to go from one strategic group to another.Sony’s strategy has been analysed using SWOT analysis, Porter’s competitive forces model, PEST analysis and Strategic Group Analysis. The SWOT Analysis model is a managerial tool for determining the internal strategic factors (strengths and weaknesses) and external strategic factors (opportunities and threats) affecting the business. Sony Corporation is a major firm in the electronics, gaming, entertainment, and financial services markets. Consequently, PEST analysis with SWOT and Porter’s Five Forces model will help to review Sony’s strategic direction.Tariff reduction in EU countries will affect directly import and export procedures in Sony corporation, as the price will be modified due to this policy.Unfavourable political factor including unforeseen legal or regulatory changes such as foreign exchange, import and export controls, political instability and potential conflicts among developing nations. Particularly, competitive strategy should focus on understanding industry structures and the way they change. What is more, PEST analysis will show whether it was worth to enter Sony’s business operations into new markets and new countries. For the fiscal year ended March 31, 2018, cost of sales increased 435.2 billion yen year-on-year to 5,188.3 billion yen. Weaknesses.
This SWOT analysis indicates a number of steps that Sony can take to overcome its weaknesses and address the most significant threats in the electronics, gaming, entertainment, and financial services markets.We use cookies for website functionality and to combat advertising fraud.Copyright by Panmore Institute - All rights reserved.This article may not be reproduced, distributed, or mirrored without written permission from Panmore Institute and its author/s.Sony’s Organizational Culture for Customer SatisfactionSony Corporation’s Five Forces Analysis (Porter’s Model)Walt Disney Company SWOT Analysis & RecommendationsSamsung’s Organizational Structure & Its Characteristics (An Analysis)Disney’s Generic Competitive Strategy & Intensive Growth StrategiesSamsung’s Generic Competitive Strategy & Intensive Growth StrategiesWalt Disney Company Five Forces Analysis (Porter’s) & RecommendationsWalt Disney Company’s Mission Statement & Vision Statement (An Analysis)Walt Disney Company’s Organizational Structure for Synergistic DiversificationSamsung’s Mission Statement & Vision Statement (An Analysis)Samsung’s Organizational Culture & Its Characteristics (An Analysis)General Electric Company (GE) SWOT Analysis & RecommendationsWalt Disney Company PESTEL/PESTLE Analysis & RecommendationsDisney’s Organizational Culture for Excellent Entertainment (Analysis)Disney’s Stakeholders & Corporate Social Responsibility (CSR) StrategyGoogle’s Organizational Structure & Its Characteristics (An Analysis)Google’s Organizational Culture & Its Characteristics (An Analysis) Sony is known as a pioneer in its field with offerings ranging from electronics, music, computing, gaming, semiconductors etc. Sony knows that to manufacture very innovative products that will be hard to copy and help to lead in the market the company needs to invest and constantly improve its R&D department.Strategic Group Analysis is useful for every company as it can be performed in a short period of time. For example, the company has electronics and gaming products, as well as financial services and entertainment products. No plagiarism, guaranteed!We're here to answer any questions you have about our servicesCopyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Strategic spaces are opportunities for companies.
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Sony SWOT analysis